Why Choose The Astra Theme For Your eCommerce Website?

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Why choose Astra theme for your next eCommerce website?

This is just one of the few questions I get asked by WPMakeSite users’. And you might be thinking the same thing?

But, before we dive in. I just want to know what are you guys up to amidst this covid-19 pandemic?

I know this is getting longer than we’ve expected. And I hope everyone is safe and pray this will be over soon.

Going back. In my opinion, you should be using Astra theme because it’s modular, lightweight, and highly-customizable.

This will help you create a fast, feature-rich, and beautiful WooCommerce store with minimum setup.

In this article, I’ll share with you few reasons why you choose the Astra theme for your ecommerce website.

7 Reasons Astra Is Best For Your eCommerce Website

Astra is a light-weight WordPress theme with elegant and stylish design. This theme is highly customizable and allows you to create almost any types of WordPress websites with minimum setup.

Astra theme now powers more than 800,000+ websites and has over 3,600+ five-star ratings on WordPress.org.

It has a lot of reasons to make you bound to use it for your online business.

Here are seven essential reasons why Astra is best for your ecommerce website.

1. Codeless Customization

As a business owner, you don’t have to learn how to code just to create an online store.

Luckily, with Astra, you can easily customize your store without even writing a single line of code.

Astra allows codeless customization. Which means, you can develop a website, give it the layout you like and choose the color of your choice from the WordPress Customizer.

Your website looks just like you want it to.

Astra free version has enough customization features to make your website looks great to your customers.

  • Content width on the archive page.
  • Number of columns to list products on all devices.
  • Number of products per page.
  • Sidebar on WooCommerce pages.
  • Display cart totals in your website header menu.

You can customize your WooCommerce layout (Appearance > Customize > Global > Container > WooCommerce Layout) using astra dedicated layout options like the following image. You can keep it content boxed or with sidebar. Just choose one from the dropdown. Whatever you like.

Astra WooCommerce Layout
Astra WooCommerce Layout
Astra WooCommerce Settings
Astra WooCommerce Settings

In the WooCommerce section, you can customize pretty much of your store. Here you have an option to display Store Notice (Appearance > Customize > WooCommerce > Store Notice). Which is really useful for adding notices and product offers, free shipping, and more.

Under Product Catalog (Appearance > Customize > WooCommerce > Product Catalog), you have the option to display by products or by categories.

Additionally, you can change the shop columns and items per page and a lot more.

With the free version alone, this is probably one of the best features WooCommerce theme must have.

And now, with the Pro addon enabled, you’ll get more advanced features to make your website more stunning that will help you convert more sales.

  • Sale Bubble and style it.
  • Grid and List view style for products on the shop page.
  • Enhanced customization for individual products page.
  • Quick View option for products.
  • Two-Step Checkout with Coupon Field and Distraction-Free Checkout option
  • Custom styling for Checkout page
  • Offcanvas Sidebar

Get the Astra theme Pro add-on here.

Using the infinite scrolling feature, you can dynamically loads products as the user scrolls down which makes it seamless and great user experience. While off-canvas allows the users to find the products they are looking for faster.

Infinite Scrolling
Quick View

Play around with these cool features yourself and see if it’s worth your investment. Surely, it will!

2. Pre-Built Starter Templates

The Starter Templates plugin cuts down the time and efforts required to build a beautiful eCommerce store from scratch. It offers a library of stunning ready to use sites and pages. You can take a look at some attractive ready to use website demos listed in the article here.

Custom Printing Demo Website

Each of these can be imported as a complete website or you can pick individual pages as needed.

This way, you can import ready sites built with Astra and WooCommerce, and set up your store in minimum efforts.

3. Mobile Responsiveness

Today, more and more people are using their mobile devices to access the internet, and we can likely expect this trend to continue.

So you have to use a theme that is compatible with all devices.

The Astra theme offers options for mobile, tablet and desktop devices to ensure the best experience for your shoppers. You can easily manage store design on mobile-responsive devices.

Using Astra for your eCommerce website, you will gain more customers and also keep the existing customers who use other tools other than desktops.

Check this article to learn more about creating a responsive WordPress website with Astra.

4. Speed and Performance

Most of the online buyers leave a store if a website takes more than 3 seconds to load.

In fact, Google started ranking all sites based on how fast they were. That ‘s why speeding up your websites is important — not just to search engine, but for all users.

Then in July 2018, Google had announced page speed have been a ranking factor for mobile searches as well.

Therefore, it is really important to use a theme that helps keep your website faster to engage and keep your audience for a longer time on the store.

With a clean and optimized code, Astra ensures blazing-fast loading times.

Astra doesn’t allow jQuery, the theme is less than 50 KB, and they’ve optimized the code as it claimed.

But let’s take a look at how this theme compares when we put it in tools like GTMetrix and Pingdom.

I’ve created a demo site and tested it. Let’s see the theme in action based on the results.

Here are the results from GTMetrix:

Astra GTMetrix Speed Test Result

As you can see, that’s an impressive 98% pagespeed score in under 1 minute fully loaded time.

With some optimization surely it load even more faster.

Now let’s take a look at how it performs in Pingdom Tools.

Astra Pingdom Speed Test Result

No doubt about it, Astra’s theme runs super fast. Though, it didn’t quite load in under half a second on Pingdom, but that’s to be expected. A page load time of less than a minute, really means a lot.

One thing we could do to speed this up a little is making one or two little tweaks.

We can use a content delivery network (CDN) like Cloudflare, which is absolutely free.

Check out this tutorial for more about WordPress optimization for beter performance.

5. SEO-friendly theme

Astra is an SEO friendly WooCommerce theme that comes with built-in schema support. Schema is a structured markup that helps search engines better understand what your website is about to display more relevant results to end-users.

You can also make use of Breadcrumbs and other features that contribute well to the health of your website.

6. Astra Pricing

Astra is a free theme with paid options.

Annual Pricing:

  • Astra Pro — $59
  • Mini Agency Bundle — $276 (Special Price — $169)
  • Agency Bundle — $523 (Special Price — $249)

One-time Lifetime Pricing:

  • Astra Pro — $249
  • Startup — $996 (Special Price — $499)
  • Agency — $1893 (Special Price — $699)

Both annual and lifetime customers will get access to one-on-one support, extensive training, and unlimited website usage.

Get the Astra theme Pro add-on here.

7. Support

Dedicated knowledge base in-depth articles, and video tutorials that explain each and every feature. 24/7 Dedicated email support.

A dedicated Facebook Group with over 10,000+ active members.

Final Thoughts

Astra is one the best options for running an ecommerce website.

I hope the list give you enough reasons why you should choose Astra for your e-commerce website.

With Astra, you do not have to spend much time creating a functional, and fast website.

As a result, you attract more visitors and improve your chances of growing your business.

And when faced with issues, you can count their 24/7 dedicated email support.

If you liked this article, then please subscribe to my YouTube Channel for WordPress video tutorials. You can also find me on LinkedInFacebook and Twitter.

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Disclosure: Some of the links on this site are “affiliate links”, which allow me to earn a small referral payment if you choose to purchase the product or service.

2 Responses

  1. Hey Rod,

    I should try this once again soon for my ecom shop. Astra in my opinion, as you mention, it’s really lightweight.

    I’ve tried it before on one of my projects. Keep it up, mate.

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